{"title":"Flora \u0026 Curl","description":"","products":[{"product_id":"flora-curl-style-me-sweet-hibiscus-curl-volumizing-foam-300ml","title":"FLORA \u0026 CURL Style Me. Sweet Hibiscus Curl Volumizing Foam-300ML","description":"","brand":"FLORA \u0026 CURL","offers":[{"title":"Default Title","offer_id":53548404834642,"sku":null,"price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/59_0c3156ae-ff2b-47a0-b71f-42618378c1cb_500x_png.webp?v=1779601620"},{"product_id":"flora-curl-style-me-sweet-hibiscus-curl-activating-lotion-300ml","title":"FLORA \u0026 CURL Style Me. 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Enriched with a blend of citrus superfruits and natural botanicals, this nourishing hair mask deeply moisturizes, strengthens, and enhances the natural radiance of your locks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperfruit Blend\u003c\/strong\u003e: Formulated with a potent blend of citrus superfruits, including orange, lemon, and grapefruit, this mask is rich in vitamins and antioxidants that help to nourish and revitalize the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Hydration\u003c\/strong\u003e: Deeply penetrates the hair shaft to deliver intense moisture, leaving hair soft, smooth, and hydrated from root to tip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens and Protects\u003c\/strong\u003e: Fortifies the hair against damage and breakage, helping to improve overall hair health and resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances Radiance\u003c\/strong\u003e: Restores vibrancy and luminosity to dull, lifeless hair, giving it a healthy, radiant appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Ingredients\u003c\/strong\u003e: Free from sulfates, silicones, parabens, and artificial fragrances, this mask is gentle on the hair and safe for regular use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Conditioning\u003c\/strong\u003e: Provides intense hydration and nourishment to dry, damaged hair, leaving it soft, smooth, and manageable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens\u003c\/strong\u003e: Fortifies the hair against damage and breakage, promoting stronger, healthier-looking locks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances Radiance\u003c\/strong\u003e: Restores shine and vitality to dull, lackluster hair, giving it a radiant, healthy appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing\u003c\/strong\u003e: Infused with natural botanicals that help to nourish and revitalize the hair, leaving it feeling rejuvenated and refreshed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTarget Audience\u003c\/strong\u003e: Perfect for anyone looking to revive and rejuvenate their hair, especially those with dry, damaged, or dull locks. Suitable for all hair types and textures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUsage\u003c\/strong\u003e: After shampooing, apply a generous amount of mask to damp hair, focusing on the mid-lengths and ends. Leave on for 10-15 minutes, then rinse thoroughly. For deeper conditioning, leave on for longer or use with heat. Use weekly or as needed to maintain healthy, hydrated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnique Selling Points\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated with natural ingredients known for their nourishing and revitalizing properties.\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, silicones, parabens, and artificial fragrances.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions and Weight\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eJar Size: 300 ml \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrimary Ingredients: Citrus superfruit extracts (orange, lemon, grapefruit), coconut oil, shea butter, argan oil.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: FLORA \u0026amp; CURL is a trusted brand committed to creating natural and effective hair care products that celebrate and enhance the beauty of curls and textured hair.\u003c\/p\u003e\n\u003c!----\u003e","brand":"FLORA \u0026 CURL","offers":[{"title":"Default Title","offer_id":53548405129554,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/IMG_7664_13cba9d0-0fe8-40d7-badd-c7a64296be5b.jpg?v=1779601626"},{"product_id":"flora-curl-protect-me-citrus-superfruit-radiance-shampoo","title":"FLORA \u0026 CURL protect me. Citrus Superfruit Radiance Shampoo 300ml","description":"\u003cp\u003eElevate your hair care routine with FLORA \u0026amp; CURL Protect Me Citrus Superfruit Radiance Shampoo. This revitalizing shampoo is enriched with a blend of citrus superfruits and natural botanicals to gently cleanse, nourish, and enhance the natural radiance of your hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperfruit Blend\u003c\/strong\u003e: Formulated with a blend of citrus superfruits, including orange, lemon, and grapefruit, this shampoo is rich in vitamins and antioxidants that help to strengthen and revitalize the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Cleansing\u003c\/strong\u003e: Effectively removes buildup, dirt, and impurities from the hair and scalp, without stripping away natural oils or causing dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Formula\u003c\/strong\u003e: Infused with coconut oil, aloe vera, and argan oil, this shampoo moisturizes and conditions the hair, leaving it soft, smooth, and manageable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant Shine\u003c\/strong\u003e: Enhances the natural shine and luminosity of the hair, giving it a radiant, healthy-looking appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefreshing Scent\u003c\/strong\u003e: The invigorating aroma of citrus fruits provides a refreshing sensory experience, leaving your hair smelling fresh and revitalized.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleansing\u003c\/strong\u003e: Effectively cleanses the hair and scalp, removing buildup and impurities for a fresh, clean feeling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing\u003c\/strong\u003e: Moisturizes and conditions the hair, leaving it soft, smooth, and hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRadiance-Boosting\u003c\/strong\u003e: Enhances the natural shine and luminosity of the hair, giving it a healthy, radiant appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvigorating\u003c\/strong\u003e: Provides a refreshing sensation that revitalizes both the hair and the senses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTarget Audience\u003c\/strong\u003e: Perfect for anyone looking to enhance the natural radiance of their hair while maintaining its health and vitality. Suitable for all hair types and textures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUsage\u003c\/strong\u003e: Apply a small amount of shampoo to wet hair, lather, and massage into the scalp and hair. Rinse thoroughly and follow with conditioner if desired. For best results, use regularly as part of your hair care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnique Selling Points\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated with natural ingredients known for their nourishing and revitalizing properties.\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, silicones, parabens, and artificial fragrances.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions and Weight\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBottle Size: 300 ml \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrimary Ingredients: Citrus superfruit extracts (orange, lemon, grapefruit), coconut oil, aloe vera, argan oil.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"FLORA \u0026 CURL","offers":[{"title":"Default Title","offer_id":53548405162322,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/IMG_7666.jpg?v=1779601627"},{"product_id":"flora-curl-soothe-me-coconut-mint-scalp-refresh-pre-shampoo-oil","title":"FLORA \u0026 CURL soothe me  Coconut Mint Scalp Refresh Pre-Shampoo Oil 100ml","description":"\u003cp\u003eRevitalize your scalp and prepare it for a rejuvenating cleanse with FLORA \u0026amp; CURL Soothe Me Coconut Mint Scalp Refresh Pre-Shampoo Oil. This luxurious pre-shampoo treatment is formulated with natural ingredients to soothe, hydrate, and refresh the scalp, promoting a healthier hair and scalp environment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Blend\u003c\/strong\u003e: Infused with coconut oil, peppermint, and eucalyptus, this pre-shampoo oil nourishes the scalp, helping to alleviate dryness, itchiness, and irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp Rejuvenation\u003c\/strong\u003e: The cooling sensation of mint and eucalyptus revitalizes the scalp, leaving it feeling refreshed, balanced, and invigorated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Shampoo Treatment\u003c\/strong\u003e: Applied before shampooing, this oil helps to loosen buildup, dirt, and excess oil from the scalp, allowing for a more effective cleanse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydration Boost\u003c\/strong\u003e: Moisturizes the scalp and hair, promoting softness, shine, and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Ingredients\u003c\/strong\u003e: Free from sulfates, silicones, parabens, and artificial fragrances, this pre-shampoo oil is gentle on the scalp and safe for regular use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp Care\u003c\/strong\u003e: Soothes and refreshes the scalp, reducing dryness, flakiness, and irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Shampoo Treatment\u003c\/strong\u003e: Prepares the scalp for a thorough cleanse, ensuring that shampoo can effectively remove buildup and impurities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydration\u003c\/strong\u003e: Moisturizes the scalp and hair, promoting overall scalp health and improved hair texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefreshing Sensation\u003c\/strong\u003e: Provides a rejuvenating experience that invigorates both the scalp and the senses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTarget Audience\u003c\/strong\u003e: Ideal for individuals seeking a pre-shampoo treatment to soothe and refresh the scalp, especially those with dryness, itchiness, or irritation. Suitable for all hair types and textures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUsage\u003c\/strong\u003e: Apply a generous amount of oil to the scalp and massage gently with fingertips. Leave on for at least 15-30 minutes, or overnight for a more intensive treatment. Follow with shampoo and conditioner as usual. Use weekly or as needed to maintain scalp health.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnique Selling Points\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade with natural ingredients known for their soothing and hydrating properties.\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, silicones, parabens, and artificial fragrances.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions and Weight\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBottle Size: 100 ml (3.4 fl oz)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrimary Ingredients: Coconut oil, peppermint oil, eucalyptus oil.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"FLORA \u0026 CURL","offers":[{"title":"Default Title","offer_id":53548405195090,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/64_c7a064dd-9999-408c-92b6-984def221893_500x_png.webp?v=1779601626"},{"product_id":"flora-curl-soothe-me-coconut-mint-curl-refresh-conditioner","title":"FLORA \u0026 CURL soothe me Coconut Mint Curl Refresh Conditioner 300ml","description":"\u003cp\u003ePamper your curls with the refreshing hydration they deserve using FLORA \u0026amp; CURL Soothe Me Coconut Mint Curl Refresh Conditioner. Crafted with natural ingredients, this luxurious conditioner nourishes, detangles, and revitalizes your curls, leaving them soft, smooth, and beautifully defined.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Formula\u003c\/strong\u003e: Enriched with coconut oil, shea butter, and peppermint, this conditioner deeply moisturizes and revitalizes thirsty curls, restoring their natural bounce and vitality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetangling Power\u003c\/strong\u003e: Helps to smooth and detangle stubborn knots and tangles, making combing and styling easier and more enjoyable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurl Definition\u003c\/strong\u003e: Formulated to enhance and define your natural curl pattern, leaving curls and waves beautifully shaped and frizz-free.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefreshing Scent\u003c\/strong\u003e: The invigorating aroma of coconut and mint refreshes the senses, providing a delightful sensory experience with every use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Ingredients\u003c\/strong\u003e: Free from sulfates, silicones, parabens, and artificial fragrances, this conditioner is gentle on curls and safe for daily use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydration\u003c\/strong\u003e: Restores moisture to dry, parched curls, leaving them soft, supple, and hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetangling\u003c\/strong\u003e: Smooths and softens the hair, making detangling easier and reducing breakage and damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurl Enhancement\u003c\/strong\u003e: Defines and enhances your natural curl pattern, promoting bounce, shine, and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothing Experience\u003c\/strong\u003e: Provides a refreshing and soothing sensation, revitalizing both the hair and the senses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTarget Audience\u003c\/strong\u003e: Perfect for anyone with curly or wavy hair seeking a hydrating conditioner that nourishes, detangles, and defines curls while providing a refreshing sensory experience. Suitable for all curl types, from loose waves to tight coils.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUsage\u003c\/strong\u003e: After shampooing, apply a generous amount of conditioner to wet hair, focusing on the mid-lengths and ends. Leave on for 2-3 minutes, then rinse thoroughly. For deeper conditioning, leave on for longer or use with heat. For best results, use regularly as part of your hair care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnique Selling Points\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade with natural ingredients known for their hydrating and nourishing properties.\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, silicones, parabens, and artificial fragrances.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions and Weight\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBottle Size: 300ml \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrimary Ingredients: Coconut oil, shea butter, peppermint oil, aloe vera.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"FLORA \u0026 CURL","offers":[{"title":"Default Title","offer_id":53548405227858,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/50_b3a26b35-9fc7-40bd-9c1b-f2d121e40d99_500x_png.webp?v=1779601627"},{"product_id":"flora-curl-soothe-me-coconut-mint-scalp-refresh-shampoo","title":"FLORA \u0026 CURL soothe me Coconut Mint Scalp Refresh Shampoo 300ml","description":"\u003cp\u003eIndulge your scalp and senses with FLORA \u0026amp; CURL Soothe Me Coconut Mint Scalp Refresh Shampoo. This invigorating shampoo is crafted with natural ingredients to cleanse, soothe, and refresh your scalp while nourishing your hair from root to tip.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothing Formula\u003c\/strong\u003e: Infused with coconut oil, peppermint, and eucalyptus, this shampoo gently cleanses the scalp, providing relief from itchiness and irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefreshing Sensation\u003c\/strong\u003e: The cooling sensation of mint and eucalyptus revitalizes the scalp, leaving it feeling clean, balanced, and refreshed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Ingredients\u003c\/strong\u003e: Coconut oil and aloe vera moisturize and strengthen the hair, promoting healthy growth and vitality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free\u003c\/strong\u003e: Free from harsh sulfates, this shampoo effectively cleanses without stripping away natural oils, making it suitable for all hair types, including curly and textured hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDelicate Scent\u003c\/strong\u003e: Enjoy the refreshing aroma of coconut and mint, leaving your hair smelling fresh and invigorated.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp Care\u003c\/strong\u003e: Calms and soothes the scalp, reducing dryness, flakiness, and irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Health\u003c\/strong\u003e: Nourishes and strengthens the hair, promoting shine, softness, and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleansing\u003c\/strong\u003e: Effectively removes buildup, dirt, and excess oil, without drying out the scalp or hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefreshing Experience\u003c\/strong\u003e: Provides a rejuvenating experience that revitalizes both the scalp and the senses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTarget Audience\u003c\/strong\u003e: Ideal for those seeking a gentle yet effective shampoo that addresses scalp concerns while promoting overall hair health. Suitable for all hair types, especially those with sensitive or irritated scalps.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUsage\u003c\/strong\u003e: Apply a generous amount of shampoo to wet hair, massaging gently into the scalp and hair. Rinse thoroughly and follow with a conditioner if desired. 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