{"title":"KERATIN TREATMENT","description":"","products":[{"product_id":"affirm-5-in-1-reconstructor","title":"Avlon Affirm 5-in-1 Reconstructor 950ml\/32oz","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"5 in 1 Reconstructor is an amazing post-relaxer conditioner that normalize the hair after relaxing while depositing substantive conditioners deep within the hair fiber.\\n\\nFeatures\\nFortified with advanced fibrous conditioning agents that penetrate deep into hair fiber making hair permanently conditioned, as it is being normalized.\\nFor use on damaged, fine or limp hair\\nEnriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III and Fruit Extracts.                                                     Benefits\\nIncreases fiber elasticity and tensile strength\\nRe-aligns, seals and smooths hair fibers\\nMinimizes breakage and shedding\\nDetangles and imparts body\\nRestores hair to its normal pH.\"}' data-sheets-userformat='{\"2\":573,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"12\":0}' data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDESCRIPTION\u003cbr\u003eAffirm 5-in-1 Reconstructor \u003c\/strong\u003eis an amazing post-relaxer conditioner that normalises the hair after relaxing while depositing substantive conditioners deep within the hair fiber.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"5 in 1 Reconstructor is an amazing post-relaxer conditioner that normalize the hair after relaxing while depositing substantive conditioners deep within the hair fiber.\\n\\nFeatures\\nFortified with advanced fibrous conditioning agents that penetrate deep into hair fiber making hair permanently conditioned, as it is being normalized.\\nFor use on damaged, fine or limp hair\\nEnriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III and Fruit Extracts.                                                     Benefits\\nIncreases fiber elasticity and tensile strength\\nRe-aligns, seals and smooths hair fibers\\nMinimizes breakage and shedding\\nDetangles and imparts body\\nRestores hair to its normal pH.\"}' data-sheets-userformat='{\"2\":573,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"12\":0}' data-mce-fragment=\"1\"\u003eThis reconstructor is fortified with advanced fibrous conditioning agents that penetrate deep into hair fiber making hair permanently conditioned, as it is being normalised.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":573,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"5 in 1 Reconstructor is an amazing post-relaxer conditioner that normalize the hair after relaxing while depositing substantive conditioners deep within the hair fiber.\\n\\nFeatures\\nFortified with advanced fibrous conditioning agents that penetrate deep into hair fiber making hair permanently conditioned, as it is being normalized.\\nFor use on damaged, fine or limp hair\\nEnriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III and Fruit Extracts.                                                     Benefits\\nIncreases fiber elasticity and tensile strength\\nRe-aligns, seals and smooths hair fibers\\nMinimizes breakage and shedding\\nDetangles and imparts body\\nRestores hair to its normal pH.\"}'\u003eThis makes it perfect for use on damaged, fine or limp hair. Affirm 5-in-1 Reconstructor is enriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III and Fruit Extracts. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":573,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"5 in 1 Reconstructor is an amazing post-relaxer conditioner that normalize the hair after relaxing while depositing substantive conditioners deep within the hair fiber.\\n\\nFeatures\\nFortified with advanced fibrous conditioning agents that penetrate deep into hair fiber making hair permanently conditioned, as it is being normalized.\\nFor use on damaged, fine or limp hair\\nEnriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III and Fruit Extracts.                                                     Benefits\\nIncreases fiber elasticity and tensile strength\\nRe-aligns, seals and smooths hair fibers\\nMinimizes breakage and shedding\\nDetangles and imparts body\\nRestores hair to its normal pH.\"}'\u003eIncreases fiber elasticity and tensile strength\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":573,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"5 in 1 Reconstructor is an amazing post-relaxer conditioner that normalize the hair after relaxing while depositing substantive conditioners deep within the hair fiber.\\n\\nFeatures\\nFortified with advanced fibrous conditioning agents that penetrate deep into hair fiber making hair permanently conditioned, as it is being normalized.\\nFor use on damaged, fine or limp hair\\nEnriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III and Fruit Extracts.                                                     Benefits\\nIncreases fiber elasticity and tensile strength\\nRe-aligns, seals and smooths hair fibers\\nMinimizes breakage and shedding\\nDetangles and imparts body\\nRestores hair to its normal pH.\"}'\u003eRe-aligns, seals and smooths hair fibers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":573,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"5 in 1 Reconstructor is an amazing post-relaxer conditioner that normalize the hair after relaxing while depositing substantive conditioners deep within the hair fiber.\\n\\nFeatures\\nFortified with advanced fibrous conditioning agents that penetrate deep into hair fiber making hair permanently conditioned, as it is being normalized.\\nFor use on damaged, fine or limp hair\\nEnriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III and Fruit Extracts.                                                     Benefits\\nIncreases fiber elasticity and tensile strength\\nRe-aligns, seals and smooths hair fibers\\nMinimizes breakage and shedding\\nDetangles and imparts body\\nRestores hair to its normal pH.\"}'\u003eMinimizes breakage and shedding\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":573,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"5 in 1 Reconstructor is an amazing post-relaxer conditioner that normalize the hair after relaxing while depositing substantive conditioners deep within the hair fiber.\\n\\nFeatures\\nFortified with advanced fibrous conditioning agents that penetrate deep into hair fiber making hair permanently conditioned, as it is being normalized.\\nFor use on damaged, fine or limp hair\\nEnriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III and Fruit Extracts.                                                     Benefits\\nIncreases fiber elasticity and tensile strength\\nRe-aligns, seals and smooths hair fibers\\nMinimizes breakage and shedding\\nDetangles and imparts body\\nRestores hair to its normal pH.\"}'\u003eDetangles and imparts body\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":573,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"12\":0}' data-sheets-value='{\"1\":2,\"2\":\"5 in 1 Reconstructor is an amazing post-relaxer conditioner that normalize the hair after relaxing while depositing substantive conditioners deep within the hair fiber.\\n\\nFeatures\\nFortified with advanced fibrous conditioning agents that penetrate deep into hair fiber making hair permanently conditioned, as it is being normalized.\\nFor use on damaged, fine or limp hair\\nEnriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III and Fruit Extracts.                                                     Benefits\\nIncreases fiber elasticity and tensile strength\\nRe-aligns, seals and smooths hair fibers\\nMinimizes breakage and shedding\\nDetangles and imparts body\\nRestores hair to its normal pH.\"}'\u003eRestores hair to its normal pH.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVLON AFFIRM","offers":[{"title":"Default Title","offer_id":53520080666962,"sku":"AFM-STY-50184","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/5_in_1_32_oz_jpg.webp?v=1779361685"},{"product_id":"protein-plus-growth-oil-remedy","title":"Africa’s Best Kids Originals Protein Plus Growth Oil Remedy 237ml\/8oz","description":"\u003ch3\u003eAfrica's Best Kids Originals Protein Plus Growth Oil Remedy - 8 oz\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eNourish and Strengthen Your Child's Hair with Protein Plus Growth Oil Remedy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGive your child's hair the nourishment it needs to thrive with \u003cstrong\u003eAfrica's Best Kids Originals Protein Plus Growth Oil Remedy\u003c\/strong\u003e. This unique blend of natural oils is specially formulated to promote healthy hair growth while strengthening and moisturizing the hair. Enriched with protein-rich ingredients like olive oil, shea butter, and keratin, it helps to improve hair elasticity, reduce breakage, and protect against damage. Whether your child has curly, coily, wavy, or straight hair, Africa's Best Kids Originals Protein Plus Growth Oil Remedy will leave their locks looking healthy and vibrant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePromotes Healthy Hair Growth:\u003c\/strong\u003e Formulated with protein-rich ingredients to promote strong, healthy hair growth in children.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens and Moisturizes:\u003c\/strong\u003e Strengthens and moisturizes the hair to reduce breakage and protect against damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves Hair Elasticity:\u003c\/strong\u003e Helps to improve hair elasticity for stronger, more resilient hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtects Against Damage:\u003c\/strong\u003e Forms a protective barrier around the hair shaft to protect against environmental damage and heat styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Formula:\u003c\/strong\u003e Enriched with olive oil, shea butter, and keratin to nourish and hydrate the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eChildren's Hair:\u003c\/strong\u003e Perfect for children of all ages, from toddlers to teens, with all hair types and textures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePromoting Healthy Hair Growth:\u003c\/strong\u003e Ideal for parents looking to promote healthy hair growth and improve the overall health of their child's hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening and Moisturizing:\u003c\/strong\u003e Suitable for those looking to strengthen and moisturize their child's hair for reduced breakage and improved elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply to Scalp:\u003c\/strong\u003e Shake well before use, then apply a small amount of Africa's Best Kids Originals Protein Plus Growth Oil Remedy directly to the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMassage In:\u003c\/strong\u003e Use your fingertips to gently massage the oil into the scalp, focusing on areas where hair growth is desired.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeave-In Treatment:\u003c\/strong\u003e Leave the oil in the hair and scalp, do not rinse out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse Daily:\u003c\/strong\u003e For best results, use daily as part of your child's hair care routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePromotes Healthy Hair Growth:\u003c\/strong\u003e Formulated with protein-rich ingredients to promote strong, healthy hair growth in children.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens and Moisturizes:\u003c\/strong\u003e Strengthens and moisturizes the hair to reduce breakage and protect against damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves Hair Elasticity:\u003c\/strong\u003e Helps to improve hair elasticity for stronger, more resilient hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtects Against Damage:\u003c\/strong\u003e Forms a protective barrier around the hair shaft to protect against environmental damage and heat styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Formula:\u003c\/strong\u003e Enriched with olive oil, shea butter, and keratin to nourish and hydrate the hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGlycine Soja (Soybean) Oil, Parfum, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Oil, Olea Europaea (Olive) Fruit Oil, Sesamum Indicum (Sesame) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa (Argan) Kernel Oil, TBHQ, Vitis Vinifera (Grape) Seed Oil, Carthamus Tinctorius Seed Oil, Tocopherol, Actinidia Chinensis (Kiwi) Fruit Extract, Citric Acid, Water, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Tocopherol Acetate, Hydrolyzed Wheat Starch, Urtica Dioica Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Equisetum Hiemale Extract, Phenoxyethanol, Potassium Sorbate, Hexyl Cinnamal\u003c\/p\u003e","brand":"AFRICA'S BEST KIDS ORIGINALS COLLECTION","offers":[{"title":"Default Title","offer_id":53520801628498,"sku":"ABK-OIL-7082","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/MagicEraser_240124_081256_03845d05-0a48-4adb-a270-9b32111e8a34.jpg?v=1779366333"},{"product_id":"color-wow-extra-strength-dream-coat","title":"Color Wow Dream Coat Extra Strength 200ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch1 class=\"ProductMeta__Title Heading u-h2\" data-mce-fragment=\"1\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Screenshot2023-12-05at5.41.47PM_480x480.png?v=1701798302\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Screenshot2023-12-05at5.41.47PM_480x480.png?v=1701798302\"\u003eExtra Strength Dream Coat\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch1 class=\"productSubtitle\" data-mce-fragment=\"1\"\u003eFor extremely dry, dehydrated hair or extremely curly\/coily hair\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ProductMeta__Text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUltra-powerful, anti-frizz treatment for the most difficult, frizz-prone hair types. Advanced humidity-blocking formula infuses moisture, \"waterproofs\" hair and delivers super strong, frizz-resisting power. Delivers glassy-sleek blow-dry results and prevents smooth, straight strands from reverting back to natural curly frizzy texture in the worst humidity. Sleek, smooth results last 3-4 shampoos. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ProductMeta\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003ch4 style=\"letter-spacing: 2px;\"\u003eWHY IT'S WOW\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAward-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDelivers silky, glassy-smooth, super frizz-resistant styles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eHeat-activated formula contains heat protectants\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUltra-light spray feels like nothing is on the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEconomical. Results last through 3-4 shampoos\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE \u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ProductMeta__Rating Heading Text--subdued u-h7\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-yotpo-element-id=\"2\" data-product-id=\"8165973917913\" class=\"yotpo bottomLine yotpo-small\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"yotpo-display-wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv tabindex=\"-1\" data-source=\"default\" class=\"standalone-bottomline\" data-mce-tabindex=\"-1\" data-mce-fragment=\"1\"\u003e\n\u003cdiv tabindex=\"0\" class=\"yotpo-bottomline pull-left  star-clickable\" data-mce-tabindex=\"0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e1. Shampoo, condition, and towel dry.\u003cbr\u003e2. Divide hair into sections. Spray liberally and evenly on damp (not wet) hair. Do not apply other styling products while the hair is wet. You can apply styling products after completing the Dream Coat blow-dry.\u003cbr\u003e3. Requires blow-drying with tension to activate.\u003cbr\u003e4. For best results, use every three to four shampoos.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eBEST FOR HAIR TYPE \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eFor extremely dry\/de\u003c\/span\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003ehydrated hair, porous hair, and curly\/coily hair. Safe for Keratin-treated hair.\u003c\/span\u003e \u003c\/p\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cp\u003eGround-breaking, extra-powerful, anti-frizz technology\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eWater\/Aqua, Dipropylene Glycol, Polysilicone-29, VP\/Methacrylamide \/Vinyl Imidazole Copolymer, Silicone Quaternium-18, Glycerin, Trideceth-6, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Polyimide-1, Potassium Sorbate, Phenoxyethanol, Trideceth-12, Sodium Benzoate, Chlorphenesin, Potassium Benzoate, Phenylpropanol, Disodium EDTA, Propanediol, Caprylyl Glycol, Tocopherol, Citric Acid. Formula #718-0\u003cbr\u003e\u003cbr\u003eAlthough we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ANTI-FRIZZ \u0026 ANTI BREAKGES","offers":[{"title":"Default Title","offer_id":53527337337170,"sku":"CW5748","price":28.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/dccextrastrengthpdp-fullsize_600x_jpg.webp?v=1779427323"},{"product_id":"as-i-am-long-luxe-scalp-serum","title":"As I Am Long \u0026 Luxe Scalp Serum for Growth \u0026 Scalp Care  60ml\/2oz","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"accordion\"\u003e\n\u003cdiv data-open=\"true\" data-index=\"\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eDescription\u003c\/h3\u003e\n\u003cdiv id=\"accordion-content-description\" aria-hidden=\"false\" class=\"accordion__content fs-body-100 rte non-page-rte measure\"\u003e\n\u003cp\u003e\u003cspan\u003eAchieve longer, stronger locks with \u003c\/span\u003e\u003cstrong\u003e\u003cb\u003eAs I Am Long and Luxe Scalp Serum\u003c\/b\u003e\u003c\/strong\u003e\u003cspan\u003e; a fortifying and revitalizing treatment that rejuvenates the scalp to promote healthier hair follicles. Harnessing the powers of Biotin, Pomegranate and Hydrolysed Lupine Protein, the deeply nourishing formula moisturizes a dry scalp for long-lasting comfort.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIncrease in Scalp Moisture by 61%\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHelps removes Flakes and product build-up\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e80% Reduction in breakage when used with the Long \u0026amp; Luxe Shampoo and Conditioner\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eImproves Hair Strength by 7%\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion\"\u003e\n\u003cdiv data-open=\"true\" data-index=\"\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eBenefits\u003c\/h3\u003e\n\u003cdiv id=\"accordion-content-accordion-1\" aria-hidden=\"false\" class=\"accordion__content fs-body-100 rte non-page-rte measure\"\u003e\n\u003cul\u003e\n\u003cli\u003eIncrease scalp moisture by 61%\u003c\/li\u003e\n\u003cli\u003eHelps remove flakes and product build up\u003c\/li\u003e\n\u003cli\u003eReduces breakage when used with the Long \u0026amp; Luxe Shampoo and Conditioner\u003c\/li\u003e\n\u003cli\u003eImproves the strength of hair by 7%\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"accordion\"\u003e\n\u003cdiv data-open=\"true\" data-index=\"\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv id=\"accordion-content-accordion-2\" aria-hidden=\"false\" class=\"accordion__content fs-body-100 rte non-page-rte measure\"\u003e\n\u003cp\u003eAqua\/Water\/Eau, Glycerin, AloeBarbadensis Leaf Juice*, Punica Granatum Fruit Juice*,Phytosterols, Polysorbate 80, Cetearyl Alcohol, CucurbitaPepo (Pumpkin) Seed Oil, Punica Granatum Seed Oil*,Nigella Sativa Seed Oil, Passiflora Edulis Fruit Juice,Hydrolyzed Lupine Protein, Niacinamide, Betaine,Keratin, Hydrolyzed Keratin, Caffeine, Biotin, SerenoaSerrulata Fruit Extract, Butyrospermum Parkii (Shea)Butter*, Elaeis Guineensis (Palm) Butter*, SimmondsiaChinensis (Jojoba) Seed Oil*, Trifolium Pratense (Clover)Flower Extract, Equisetum Arvense Extract, Avena Sativa(Oat) Kernel Oil, Urtica Dioica (Nettle) Extract, ColaAcuminata Seed Extract, Piroctone Olamine, DicetylPhosphate, Ceteth-10 Phosphate, Fragrance\/Parfum,Sodium Benzoate, Ethylhexylglycerin, Beta Vulgaris (Beet)Root Extract, Acacia Senegal Gum, Maltodextrin, Silica,Citric Acid, Caprylyl Glycol, Phenoxyethanol, Red 33\/CI17200, Benzyl Benzoate, Citral, Limonene, Linalool.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion\"\u003e\n\u003cdiv data-open=\"true\" data-index=\"\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eHow To Use\u003c\/h3\u003e\n\u003cdiv id=\"accordion-content-accordion-3\" aria-hidden=\"false\" class=\"accordion__content fs-body-100 rte non-page-rte measure\"\u003e\n\u003cp\u003eUsing dropper, disperse 1ml of serum on affected areas. Use twice daily for best results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AS I AM","offers":[{"title":"Default Title","offer_id":53540509090130,"sku":"AIM-OIL-5057","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/IMG_9621.jpg?v=1779532490"},{"product_id":"as-i-am-long-luxe-groyogurt","title":"As I Am Long \u0026 Luxe GroYogurt Leave-In Conditioner  237ml\/8oz","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"accordion\"\u003e\n\u003cdiv data-open=\"true\" data-index=\"\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eDescription\u003c\/h3\u003e\n\u003cdiv id=\"accordion-content-description\" aria-hidden=\"false\" class=\"accordion__content fs-body-100 rte non-page-rte measure\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTreat naturally curly or coiled hair types to \u003c\/span\u003eAs I Am Long and Luxe GroYogurt Leave In Conditioner\u003cspan data-mce-fragment=\"1\"\u003e; a moisturizing formula that works to soften, hydrate and improve manageability. Infused with Pomegranate and Passion Fruit, the shine-enhancing treatment eases wet combing, whilst promoting healthy hair growth for longer, stronger locks. Hair is nourished and prepared for styling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e33% Improvement in Ease of Combing\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIncrease in Scalp Hydration by 54%\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIncrease in Scalp Health by 13%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion\"\u003e\n\u003cdiv data-open=\"true\" data-index=\"\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eBenefits\u003c\/h3\u003e\n\u003cdiv id=\"accordion-content-accordion-1\" aria-hidden=\"false\" class=\"accordion__content fs-body-100 rte non-page-rte measure\"\u003e\n\u003cul\u003e\n\u003cli\u003eEases wet combing.\u003c\/li\u003e\n\u003cli\u003eReduces tangles and combing damage\u003c\/li\u003e\n\u003cli\u003eAdds moisture and shine.\u003c\/li\u003e\n\u003cli\u003ePrepares your hair for styling.\u003c\/li\u003e\n\u003cli\u003eA must use before gel or setting cream to avoid flaking.\u003c\/li\u003e\n\u003cli\u003eImproves ease of combing by 33%\u003c\/li\u003e\n\u003cli\u003eScalp hydration increases by 54%\u003c\/li\u003e\n\u003cli\u003eScalp Health increases by 13%\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"accordion\"\u003e\n\u003cdiv data-open=\"true\" data-index=\"\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv id=\"accordion-content-accordion-2\" aria-hidden=\"false\" class=\"accordion__content fs-body-100 rte non-page-rte measure\"\u003e\n\u003cp\u003eAqua\/Water\/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Punica Granatum Fruit Juice, Cetearyl Alcohol, Cetyl Alcohol, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Linum Usitatissimum (Linseed) Seed Extract, Yogurt, Niacinamide, Phytosterols, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Keratin, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Betaine, Butyrospermum Parkii (Shea) Butter, Elaeis Guineensis (Palm) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum Seed Oil, Cocos Nucifera (Coconut) Oil, Piroctone Olamine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Ethylhexylglycerin, Polyacrylamide, Fragrance\/Parfum, Maltodextrin, Benzyl Benzoate, Citral, Limonene, Linalool, Beetroot Red, Red 33\/CI 17200.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion\"\u003e\n\u003cdiv data-open=\"true\" data-index=\"\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eHow To Use\u003c\/h3\u003e\n\u003cdiv id=\"accordion-content-accordion-3\" aria-hidden=\"false\" class=\"accordion__content fs-body-100 rte non-page-rte measure\"\u003e\n\u003cp\u003e• Apply liberally to clean wet, detangled hair. Distribute well throughout entire head of hair, from root to tip.\u003c\/p\u003e\n\u003cp\u003e• Comb through to maintain tangle free alignment. Keep hair very wet.\u003c\/p\u003e\n\u003cp\u003e• Proceed to style with Curling Gel or Curl Enhancing Smoothie.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AS I AM","offers":[{"title":"Default Title","offer_id":53540509286738,"sku":"AIM-CON-5033","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/IMG_9615.jpg?v=1779532492"},{"product_id":"as-i-am-long-luxe-conditioner","title":"As I Am Long \u0026 Luxe Conditioner for Length Retention \u0026 Moisture  355ml\/12oz","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"accordion\"\u003e\n\u003cdiv data-open=\"true\" data-index=\"\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eDescription\u003c\/h3\u003e\n\u003cdiv id=\"accordion-content-description\" aria-hidden=\"false\" class=\"accordion__content fs-body-100 rte non-page-rte measure\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eEffortlessly detangle curly or coiled hair types with the \u003c\/span\u003eLong and Luxe Conditione\u003cspan data-mce-fragment=\"1\"\u003er from \u003c\/span\u003eAs I Am\u003cspan data-mce-fragment=\"1\"\u003e. Infused with a host of beneficial ingredients, including Pomegranate, Passion Fruit and Hydrolysed Lupine Protein, the ultra-hydrating formula restores softness, moisture and shine, whilst rejuvenating the hair and scalp to help promote healthy hair growth. Achieve stronger, longer locks with a salon-worthy finish.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEase of Combing Improved by 50%\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eReduces Hair Breakage by 60%\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eImproves Scalp Moisturization by 50%\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHair Moisture levels increase by 9% after One Wash\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion\"\u003e\n\u003cdiv data-open=\"true\" data-index=\"\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eBenefits\u003c\/h3\u003e\n\u003cdiv id=\"accordion-content-accordion-1\" aria-hidden=\"false\" class=\"accordion__content fs-body-100 rte non-page-rte measure\"\u003e\n\u003cul\u003e\n\u003cli\u003eSpreads easily throughout hair\u003c\/li\u003e\n\u003cli\u003eGently cleanses hair and scalp\u003c\/li\u003e\n\u003cli\u003eMaintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.\u003c\/li\u003e\n\u003cli\u003eMakes detangling a breeze.\u003c\/li\u003e\n\u003cli\u003eEases combing by 55%.\u003c\/li\u003e\n\u003cli\u003eRinses easily from hair.\u003c\/li\u003e\n\u003cli\u003eHelps promote a healthy environment for hair growth\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use.\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated hair\u003c\/li\u003e\n\u003cli\u003eNo Harmful or Harsh Ingredients – No Sulfates. No Parabens. No Phthalates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"accordion\"\u003e\n\u003cdiv data-open=\"true\" data-index=\"\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv id=\"accordion-content-accordion-2\" aria-hidden=\"false\" class=\"accordion__content fs-body-100 rte non-page-rte measure\"\u003e\n\u003cp\u003eAqua\/Water\/Eau, Punica Granatum Fruit Juice, Glycerin, Cetearyl Alcohol,Cetyl Alcohol, Behentrimonium Chloride, Passiora Edulis Fruit Juice, Hydrolyzed LupineProtein, Betaine, Punica Granatum Seed Oil, Linum Usitatissimum (Linseed) Seed Extract,Cocos Nucifera (Coconut) Oil, Niacinamide, Phytosterols, Keratin, Hydrolyzed Keratin,Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract,Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract,Tocopheryl Acetate, Piroctone Olamine, Fragrance\/Parfum, Sodium Benzoate, DipropyleneGlycol, Quaternium-80, Propanediol, Ethylhexylglycerin, Stearamidopropyl Dimethylamine,Polyquaternium-37, Propylene Glycol Dicaprylate\/Dicaprate, PPG-1 Trideceth-6,Phenoxyethanol, Caprylyl Glycol, Polyacrylamide, Citric Acid, Maltodextrin, BenzylBenzoate, Limonene, Beetroot Red, Linalool, Red 33\/CI 17200.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion\"\u003e\n\u003cdiv data-open=\"true\" data-index=\"\" class=\"accordion__inner\"\u003e\n\u003ch3 class=\"ff-heading fs-heading-5-base\"\u003eHow To Use\u003c\/h3\u003e\n\u003cdiv id=\"accordion-content-accordion-3\" aria-hidden=\"false\" class=\"accordion__content fs-body-100 rte non-page-rte measure\"\u003e\n\u003cp\u003e• Wet hair thoroughly\u003cbr\u003e\u003cbr\u003e• Rub a liberal amount within palms and distribute throughout hair\u003cbr\u003e\u003cbr\u003e• Work product through hair and massage scalp with fingertips as you would a conventional shampoo\u003cbr\u003e\u003cbr\u003e• Carefully detangle hair with a wide-tooth comb\u003cbr\u003e\u003cbr\u003e• Rinse well\u003cbr\u003e\u003cbr\u003e• Repeat only if necessary to remove excessive product build up or for further scalp cleansing.\u003cbr\u003e\u003cbr\u003e• Follow with conditioning. Use either As I AmHydration ElationIntensive Conditioning Treatment or As I AmLeave-In Conditioner.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTips:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e• Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.\u003cbr\u003e\u003cbr\u003e• While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.\u003cbr\u003e\u003cbr\u003e• See more specifics in the Styling Tips section on this subject.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AS I AM","offers":[{"title":"Default Title","offer_id":53540509385042,"sku":"AIM-CON-5026","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/IMG_9609.jpg?v=1779532493"},{"product_id":"design-essentials-sts-express-damage-recovery-anti-breakage-treatment","title":"Design Essentials STS Express Damage Recovery \u0026 Anti Breakage Treatment-8 oz","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDesign Essentials® STS EXPRESS Smoothing System Damage Recovery Anti-Breakage Treatment - Step 2 \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003eis a thermal therapy damage repair treatment designed to strengthen, treat and repair chemically processed, weakened or damaged hair. Infused with a blend of Keratin Amino Acids and proteins that reduces frizz while leaving hair defined, full, and shiny.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBenefits and key ingredients of \u003c\/span\u003e\u003c\/strong\u003e\u003cspan title=\"Design Essentials STS Express Damage Recovery \u0026amp; Anti Breakage Treatment\" data-mce-fragment=\"1\"\u003eDesign Essentials STS Express Damage Recovery \u0026amp; Anti Breakage Treatment\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cul type=\"disc\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHelps transform weak, damaged hair to longer, stronger, healthier hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdds body, fullness and bounce with one use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith regular use minimizes split ends, breaking and shedding and adds intense shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eKERATIN AMINO ACIDS \u0026amp; PROTEIN smooth and strengthen\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis treatment can be used for the following hair conditions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBreaking, shedding, split ends\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWeak, thinning hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChemically over-processed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThirsty, dry, brittle hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAfter one use, your client can experience:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSmooth, radiantly shiny hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStronger, more resilient hair strands\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBody, fullness and movement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eImmediate reversal of the cycle of hair breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith ongoing use, your client can experience:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMinimal split ends\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSignificant increase in strength and resilience of hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIntense and radiant shine\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1. Part hair into four quadrants.\u003c\/p\u003e\n\u003cp\u003e2. Spray treatment evenly throughout each quadrants. DO NOT SATURATE. Follow with Thermal Therapy Leave-In Sealant.\u003c\/p\u003e\n\u003cp\u003eI\u003cstrong\u003eNGREDIENTS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water\/Eau, Cystine Bis-PG-Propyl Silanetriol, Polyquaternium-11, PEG-12 Dimethicone, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Silk, Silanetriol, Panthenol, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum), Benzyl Benzoate, Citral, Citronello, Geraniol, Hexyl Cinnamal, Limonene, Linalool, Butylphenyl Methylpropional\u003c\/span\u003e\u003c\/p\u003e","brand":"DESIGN ESSENTIALS","offers":[{"title":"Default Title","offer_id":53542237372754,"sku":"DES-STY-3645","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/de-sts-drab-treatment_jpg.webp?v=1779544131"},{"product_id":"mielle-brazilian-curly-cocktail-curl-cream","title":"MIELLE Brazilian Curly Cocktail Curl Cream 7.5 oz","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEvery curly-haired girl’s dream is to have soft, defined, frizz-free curls. Mielle Organics’ Curl Cream is your new secret weapon! With a blend of babassu oil, buriti buriti, copaiba oil, and muru muru, this special formula helps your hair absorb and lock in moisture, giving you the definition you want along with the hydration you need. Apply to damp hair from roots to ends. For best results, buy the entire BRAZILIAN CURLY COCKTAIL COLLECTION ,\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e and follow up your Curl Cream treatment with our CURL MOUSEE\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAfter hair has been cleaned and is damp, divide into sections. Apply a liberal amount of the Mielle Brazilian Curl Cream to hair combing or fingering through from root to ends. Immediately follow in the same section of hair with the Mielle Brazilian Cocktail Mousse. Follow the same pattern in each section of hair until completely done. Style hair as desired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWater (Aqua, Eau), Glycerine, Olea Europaea (Olive) Fruit Oil, Prunus Amygadalus Dulcis (Sweet Almond) Oil, Glyceryl Stearate, Acetylated, Lanolin, Water (Aqua, Eau), Vp\/va Copolymer, Hydrogenated Vegetable Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Canola Oil, Peg-8 Dilaurate Crambe Abyssinica (Abysinnian Oil), Seed Oil, Coco-glucoside, Potassium Sorbate, Organic Orgignya Oleifera (Babassu) Oil, Organic mauritia Flexuosa (Buriti) Fruit Oil, Organic Copaiferi Officinalis (Balsam Copaiba) Resin, Organic Astrocaryum Murumuru Seed Butter, Ranthenol, Theobroma Cacao (Cocoa) Seed Butter, Triticum Vulgare (Wheat) Germ Oil, Keratin Amino Acids, Ceteareth-20, Socium Borate, Stearyl Alcohol, Glyceryl Oleate, Fragrance (Parfum), Carbomer, Limonene, Glycine Soja (Soybean) Oil, Zea Mays (Corn) Oil, Silica\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAll natural ingredients. no parabens, no drying alcohols, no harmful chemicals or preservatives.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e*CERTIFIED ORGANIC INGREDIENTS\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MIELLE","offers":[{"title":"Default Title","offer_id":53548444844370,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/Mielle-Organics-Babassu-Brazilian-Curly-Cocktail-Curl-Cream-7_5oz_jpg.webp?v=1779602912"},{"product_id":"aunt-jackies-the-perfect-wash-n-go-kit-aunt-jackies-oh-so-clean-shampoo-12oz-aunt-jackies-in-control-conditioner-15oz-aunt-jackies-quench-moisture-intensive-leave-in-conditioner-12oz-aunt-jackies-dont-shrink-flaxseed-curling-gel-15oz","title":"Aunt Jackie's Curls \u0026 coils  The Perfect Wash n’ Go Kit","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe perfect set, Oh So Clean, In Control, Quench and Don’t Shrink together provide extreme hydration and nourishment for your curls. Leave no curl undefined with this combo for a fresh and clean wash n’ go. This mega-moisturizing and conditioning pair helps eliminate dryness without a heavy feel, leaving hair soft, bouncy and ready to take on the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducts: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAunt Jackie's Oh So Clean Shampoo, 12oz\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAunt Jackie's In Control Conditioner, 15oz\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAunt Jackie's Quench Moisture Intensive Leave-In Conditioner, 12oz\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAunt Jackie's Don't Shrink Flaxseed Curling Gel, 15oz\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eInstructions\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eOh So Clean – Moisturizing and Softening Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eShampoo thoroughly by working OH SO CLEAN! into wet hair. Do not shampoo vigorously. Gently massage, rubbing scalp with fingertips and working lather in, along hair strands. Rinse and repeat to wash away raised particles and impurities from the first shampoo. Gentle enough for daily use. Towel dry and follow with IN CONTROL “Anti-Poof” Moisturizing and Softening Conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn Control – Moisturizing and Softening Conditioner\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing, towel dry and apply a generous amount of In Control by coating hair from roots to ends. As a daily or normal-use conditioner, leave on hair for 3 minutes, then thoroughly rinse and towel dry. As a reconstructive treatment for dry or damaged hair, cover hair with a plastic cap and sit under a hooded dryer for 10 minutes, then thoroughly rinse and rowel dry. As a Co-Wash, thoroughly wet hair, and with fingers, massage scalp to lift impurities. Then, completely coat hair with In Control and shampoo. Rinse well and re-apply this time, following directions above for a normal-use or reconstructive treatment, then towel dry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuench – Moisture Intensive Leave-In Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn clean, towel-dried or dampened hair, squeeze into hands, rub palms together and apply throughout the hair. Gently comb through starting at the ends, working up to the roots. Do not force through tangles. Apply more, as needed, to tangled areas. Style as usual. For optimal results, prep hair first with Aunt Jackie’s Oh So Clean Shampoo and In Control Conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDon’t Shrink – Elongating Curling Gel\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA small amount can be used on clean, dry hair, but this gel works best when used on clean, wet or damp hair. Apply more for tighter curls and less for elongated curls.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOh So Clean – Aqua, Sodium C14-16 Olefin Sulfonate, Cocamide MEA, Cocamidopropyl Betaine, Glycol Stearate, Glycerin, Parfum, Sodium Chloride, Polyquaternium-7, Butyrospermum Parkii Butter, Olea Europaea Fruit Oil, Tetrasodium EDTA, Magnesium Nitrate, Sodium Benzoate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Citric Acid, d-Limonene, Hexyl Cinnamal, Linalool, Amyl Cinnamal, Butylphenyl Methylpropional, Yellow 6 (CI 15985), Yellow 10 (CI 47005) Quench – Moisture Intensive Leave-In Conditioner: Water, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Aloe Barbadensis Leaf Extract, Behentrimonium Methosulfate, Althaea Officinalis Root Extract, Ulmus Fulva Bark Extract, Parfum, Argania Spinosa (Argan) Kernel Oil, Panthenol, Dehydroacetic Acid, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Hydrolyzed Wheat Protein, Butyrospermum Parkii (Shea) Butter, Olea Europaea (Olive) Fruit Oil, Potassium Sorbate, Benzyl Alcohol, Limonene, Hexyl Cinnamal, Linalool, Amyl Cinnamal, Butylphenyl Methylpropional, Citronellol, Hydroxycitronellal, Yellow 5 (CI 19140), Blue 1 (CI 42090) Don’t Shrink – Elongating Curling Gel: Water, Glycerin, Carbomer, Aminomethyl Propanol, Phenoxyethanol, PVP, Polysorbate 20, Hydrolyzed Wheat Protein, Parfum, Ethylhexylglycerin, Tetrasodium EDTA, Potassium Sorbate, Linum Usitatissimum Seed Oil, Tocopherol, Limonene, Hexyl Cinnamal, Linalool, Amyl Cinnamal, Butylphenyl Methylpropional In Control - Aqua, Glycerin, Polyquaternium-37, Propylene Glycol Dicaprylate\/Dicaprate, Dicetyldimonium Chloride, Butyrospermum Parkii (Shea) Butter, Olea Europaea (Olive) Fruit Oil, Cetearyl Alcohol, Parfum, Cetyl Alcohol, Phenoxyethanol, Propylene Glycol, Diphenylsiloxy Phenyl Trimethicone, Lanolin Oil, Behentrimonium Methosulfate, Hydrolyzed Keratin, Dimethicone PEG-8 Cocoate, PPG-1 Trideceth-6, Panthenol, Soluble Collagen, Iodopropynyl butylcarbamate, Carthamus Tinctorius Seed Oil, Glycine Soja (Soybean) Oil, Tocopherol, Hydrolyzed Quinoa, Urtica Dioica Extract, Rosmarinus Officinalis Leaf Extract, Equisetum Hiemale Extract, Butylene Glycol, Tocopheryl Acetate, Potassium Sorbate, Ethylhexylglycerin, Limonene, Hexyl Cinnamal, Linalool, Amyl Cinnamal, Butylphenyl Methylpropional, Blue 1 (CI 42090)\u003c\/span\u003e\u003c\/p\u003e","brand":"SHAMPOO","offers":[{"title":"Default Title","offer_id":53549833650514,"sku":null,"price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/wash-n-go-kit_1000x_jpg.webp?v=1779604548"}],"url":"https:\/\/beautycosmetichub.com\/collections\/keratin-treatment.oembed","provider":"Beauty Cosmetic Hub","version":"1.0","type":"link"}