{"product_id":"igora-royal-highlifts","title":"IGORA ROYAL HIGHLIFTS","description":"\u003cdiv class=\"heliux-text__wrapper inpagenavigation__item limited-container skip-margins customizations__title\" id=\"title-59bb13b842\" data-type=\"h2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"heading2 hide-if-empty-placeholder apply-margins apply-font-style title__heading\" data-mce-fragment=\"1\"\u003eIGORA ROYAL HIGHLIFTS\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"heliux-text__wrapper limited-container apply-margins  customizations__text\" id=\"text-f920c886c3\" data-components=\"CopyToClipboard\" data-components-params-copytoclipboard='{\"hoverMessage\": \"\", \"clickMessage\": \"\"}' data-mce-fragment=\"1\"\u003e\n\u003ch6 data-mce-fragment=\"1\"\u003eTHE COOLEST BLONDE RESULTS\u003c\/h6\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith ultimate lift and neutralisation, IGORA ROYAL Highlifts is formulated for cool blondes and those who want to be.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e5 levels of lift\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInnovative TrueLift Complex for more powerful lift and stronger neutralisation\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWith integrated Bonding Technology for reduced hair breakage*, so no need for a separate bonding additive\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"431\" height=\"242\" src=\"https:\/\/www.youtube.com\/embed\/zv-2MKy6wTk\" title=\"WANDERLUST ESSENTIAL LOOKS 1:2022 – SALON COLOUR Tutorial\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"TOUGH ICON ESSENTIAL LOOKS 1:2022 – SALON COLOUR Tutorial\" src=\"https:\/\/www.youtube.com\/embed\/-tXKoJOeWSo\" height=\"242\" width=\"431\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Screenshot2023-12-02at10.49.42AM_480x480.png?v=1701514207\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PROFESSIONAL PERMANENT HAIR COLOUR","offers":[{"title":"Default Title","offer_id":53528563515730,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/SKP_3-4_IR_Highlifts_Flatlay-05_1680x2240_3183620d-f786-42b8-b7c2-79fbee45a6f9.webp?v=1779435882","url":"https:\/\/beautycosmetichub.com\/products\/igora-royal-highlifts","provider":"Beauty Cosmetic Hub","version":"1.0","type":"link"}