{"product_id":"maxima-rapid-hair-bleach-plex-charcoal-500-gr","title":"Maxima Rapid Hair Bleach Plex Charcoal 500 gr","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDust free bleaching powder with Charcoal: it is enriched with protective Plex Technology and and it is ideal for both quick applications and extreme lifting, up to 9 tones; its impressive lifting power helps you achieve excellent results starting from even the starting bases, while totally respecting the hair structure. Thanks to charcoal neutralizing effect, it prevents orange and yellow tones and allow you to create cool blondes in a single step. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDirections: in a non-metallic bowl mix 1 part of the powder with 2 parts of developer until it reaches a creamy consistency (select \u003ca href=\"tel:10-20-30-40\"\u003e10-20-30-40\u003c\/a\u003e vol developer based on how much you want to lift the colour and the chosen type of application); apply the obtained mixture onto dry and unwashed hair, and leave on for 20-60 minutes, depending on the desired result. To lift 9 tones, leave the products on for 60 minutes, checking regularly the reached level of lift; for resistant, but healthy hair, remove the products after 45 minutes with a comb and without washing, apply a new bleaching mixture with 20 vol developer and leave it on for another 30 minutes; at the end of the developing time, rinse thoroughly then shampoo gently and condition to neutralize the residual alkalinity. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIngredients: POTASSIUM PERSULFATE, AMMONIUM PERSULFATE, MAGNESIUM CARBONATE, SODIUM METASILICATE, SODIUM STEARATE, SODIUM SILICATE, HYDROXYETHYLCELLULOSE, CYCLODEXTRIN, TETRASODIUM EDTA, SODIUM LAURYL SULFATE, POLYAMINO SUGAR CONDENSATE, CHARCOAL POWDER, PARAFFINUM LIQUIDUM\/MINERAL OIL, FRAGRANCE, CI 77499\/IRON OXIDES, CI77007\/ULTRAMARINES. \u003c\/span\u003e\u003c\/p\u003e","brand":"MAXIMA","offers":[{"title":"Default Title","offer_id":53541455921490,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/Webpnetresizeimage5-n9o0jpvn.jpg?v=1779537846","url":"https:\/\/beautycosmetichub.com\/products\/maxima-rapid-hair-bleach-plex-charcoal-500-gr","provider":"Beauty Cosmetic Hub","version":"1.0","type":"link"}