{"product_id":"noughty-purple-toning-purple-reign-shampoo-250-ml","title":"NOUGHTY PURPLE TONING PURPLE REIGN SHAMPOO-250 ML","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eBanish brassy, yellow and orange tones with this tone correcting, 97% natural purple shampoo.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBlonde, silver and grey hair is left looking brighter, fresher and rejuvenated.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEnriched with blueberry and blackcurrant to help keep hair looking and feeling healthy whilst replenishing lost moisture. Reign supreme.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eCarefully curated ingredients help to gently cleanse and tone hair. The plant power in Purple Reign Shampoo includes:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eGLYCERINE\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eA moisture maven – this humectant works to soften and smooth as well as helping hair retain its moisture\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBLUEBERRIES\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWhether in your breakfast bowl or haircare they hydrate and help keep hair looking and feeling healthy.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/4d98302b3e7ba21c527fd9183cf2f2bf2ba8e4c6c41adf50d6d97dd9524a067b_jpeg_480x480.webp?v=1707659920\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/4d98302b3e7ba21c527fd9183cf2f2bf2ba8e4c6c41adf50d6d97dd9524a067b_jpeg_480x480.webp?v=1707659920\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBLACKCURRANT\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eAn antioxidant powerhouse extracted to help hair replenish lost moisture \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eThis tone-correcting shampoo also contains:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eVIOLET PIGMENTS\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eBalancing the brass comes from one of our 3% synthetic ingredients, driving performance alongside our natural ingredients. Violet pigments have color correcting superpowers: neutralising warm hues by toning them down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE \u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"product-tabs__tab-heading ff-heading fs-heading-4-base\"\u003eSTEP 1\u003c\/h3\u003e\n\u003cdiv class=\"product-tabs__tab-text ff-body fs-body-100 rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eActivate shampoo by rubbing a small amount of product in hands with a little water then massage into hair working from root to tip.\u003c\/p\u003e\n\u003ch3 class=\"product-tabs__tab-heading ff-heading fs-heading-4-base\"\u003eSTEP 2\u003c\/h3\u003e\n\u003cdiv class=\"product-tabs__tab-text ff-body fs-body-100 rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eOnce lathered and worked through the hair leave on for 1 to 3 minutes.\u003c\/p\u003e\n\u003ch3 class=\"product-tabs__tab-heading ff-heading fs-heading-4-base\"\u003eSTEP 3\u003c\/h3\u003e\n\u003cdiv class=\"product-tabs__tab-text ff-body fs-body-100 rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eIf this is your first time using a purple shampoo or Purple Reign, leave it on for a minute, you can always leave it on longer next wash. Rinse completely from scalp to ends. Repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/b3ded8c467c1cd3f2436f604e1f0287217ee0d040fe50df643af3a8faba2d57d_jpeg_491e15e6-6b75-4cda-8563-db821d63cef2_480x480.webp?v=1707659902\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/b3ded8c467c1cd3f2436f604e1f0287217ee0d040fe50df643af3a8faba2d57d_jpeg_491e15e6-6b75-4cda-8563-db821d63cef2_480x480.webp?v=1707659902\"\u003eAqua\/Water\/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote \u003c\/strong\u003e\u003c\/em\u003e\u003cem\u003e- The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SHAMPOO","offers":[{"title":"Default Title","offer_id":53549891387730,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/purple-reign-shampoo-noughty-1_4babb6f5-2252-4ae9-9d1a-f9d2657e074c_jpg.webp?v=1779604608","url":"https:\/\/beautycosmetichub.com\/products\/noughty-purple-toning-purple-reign-shampoo-250-ml","provider":"Beauty Cosmetic Hub","version":"1.0","type":"link"}