{"product_id":"poppy-red-semi-permanent-hair-colour","title":"DIRECTIONS Poppy Red Semi-permanent hair colour 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003ePoppy Red captures the bright crisp colour of the instantly recognisable red wildflower with subtle orange hues, giving you a look that's head and shoulders above the rest.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached hair. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Red 51, HC Yellow No.4, Basic Violet 16, Basic Yellow 40.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":53540684661074,"sku":"DIRC1073","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/38209_a2315dd6-13e3-4acf-83f8-2ca71da9a7dd_png.webp?v=1779533905","url":"https:\/\/beautycosmetichub.com\/products\/poppy-red-semi-permanent-hair-colour","provider":"Beauty Cosmetic Hub","version":"1.0","type":"link"}