{"product_id":"wella-illumina-color","title":"Wella Professionals Illumina Colour Tube Permanent Hair Colour","description":"\u003cp\u003e\u003cstrong\u003eDETAILS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe title=\"Introducing Illuminage - The Most Luminous Balayage | Wella Professionals\" src=\"https:\/\/www.youtube.com\/embed\/0i6jtUtIb0g\" height=\"458\" width=\"760\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve luminous colour and outstanding hair protection with Wella Professionals Illumina Color. This permanent hair colour cream gives natural-looking colour results and up to 100% grey coverage. Illumina's professional hair dyes work with Microlight Technology to protect the hair cuticles, leaving them smooth and clear. 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