{"product_id":"wella-koleston","title":"Wella Professionals Koleston Perfect Permanent Hair Colour","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Wella-Pro_KP-New-Claims-Koleston-Perfect_Banner_en-v2_d_480x480.webp?v=1701726547\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0787\/0234\/6582\/files\/Wella-Pro_KP-New-Claims-Koleston-Perfect_Banner_en-v2_d_480x480.webp?v=1701726547\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe title=\"Koleston Perfect Ultra Precision Color Technology\" src=\"https:\/\/www.youtube.com\/embed\/LCsEytqHZOo\" height=\"458\" width=\"760\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe colour that changes everything with ME+ Technology. Pure, balanced colour results with natural depth and shine. ME+ reduces the risk of developing a new allergy to hair colour. For people not allergic to hair colourants. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each colouration. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. Less hair damage colour after colour ** and helps neutralise free radicals in hair during colour formation. Simple 1:1 mixing ratio, up to 100% grey coverage, depending on the colour, up to 3 or up to 5 levels of lift. ** Versus previous Koleston Perfect.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 1\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eLess hair damage colour after colour and helps neutralise free radicals in hair during colour formation (versus previous Koleston Perfect).\u003c\/p\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003e\u003ciframe width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/u5QPM7OvJXc\" title=\"Pure Auburn Hair Color Tutorial | Wella Professionals\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 2\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eSimple 1:1 mixing ratio.\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 3\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eUp to 100% grey coverage.\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eFeatures and Benefits 4\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eDepending on the colour, up to 3 or up to 5 levels of lift.\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003ePackage Height\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003e160mm\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003ePackage Length\/Depth\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003e40mm\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003ePackage Width\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003e30mm\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003ePackage Weight\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003e82G\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eProduct Weight\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003e64.3G\u003c\/p\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003e\u003ciframe title=\"Special Blonde\" src=\"https:\/\/www.youtube.com\/embed\/K--kIic1vrI\" height=\"458\" width=\"760\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3 class=\"sc-8e958055-1 kRQLSj\"\u003eIngredients\u003c\/h3\u003e\n\u003cp class=\"sc-8e958055-2 fpfMjh\"\u003eAqua\/ Water\/ Eau, Cetearyl Alcohol, Propylene Glycol, Ammonia, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Steareth-200, Ammonium Sulfate, Sodium Sulfate, Xanthan Gum, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Parfum\/ Fragrance, Ci 77891\/ Titanium Dioxide, Disodium Edta, 2-Methoxymethyl-P-Phenylenediamine, 2-Methylresorcinol, 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