{"product_id":"white-toner-semi-permanent-hair-colour","title":"DIRECTIONS White Toner Semi-permanent hair colour 100ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"sm:container lg:max-w-screen-lg mx-auto mt-10 lg:mt-16\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"px-8 md:px-0 flex flex-wrap\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"w-full lg:w-1\/2 md:pr-2\" data-mce-fragment=\"1\"\u003e\n\u003ch2 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv class=\"mt-4 prose lg:max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eOur White Toner is here to remove those unwanted yellow tones that bleaching can leave behind and can alternatively be used to pastelise any colour in our range by mixing to create a new tone.\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eFor the most effective results, we recommend applying to bleached hair that needs the removal of brassy tones. \u003cstrong data-mce-fragment=\"1\"\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eSoft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eEach tub contains 100ml semi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003e100% vegan friendly and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" data-mce-fragment=\"1\"\u003eAll Directions colours are inter-mixable to create a new shade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lg:pl-12 w-full lg:w-1\/2 mt-6 lg:mt-0\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eIngredients\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 2.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"warnings\" class=\"mt-6\" data-mce-fragment=\"1\"\u003e\n\u003ch3 class=\"font-bold text-xl\" data-mce-fragment=\"1\"\u003eProduct warnings\u003c\/h3\u003e\n\u003cdiv class=\"mt-4 prose\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo NOT dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIf product comes in contact with the eyes, rinse immediately with clean water.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eColours can sometimes stain certain surfaces \u0026amp; materials - use with care.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDirections doesn’t have a specific longevity on the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDo not mix Directions with Peroxide.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTo achieve lighter shades than your current colour we recommend to seek professional advice.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eShades may vary at manufacturer’s discretion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-10 lg:mt-16 container max-w-screen-lg md:px-6\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":53540683645266,"sku":"DIRC1356","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/9234\/9266\/files\/38221_3ed0e924-be8c-49ca-a52d-3f42d9952ea0_png.webp?v=1779533895","url":"https:\/\/beautycosmetichub.com\/products\/white-toner-semi-permanent-hair-colour","provider":"Beauty Cosmetic Hub","version":"1.0","type":"link"}